![]() ![]() One of the best thing about blue ocean strategy is that it has considerable economic and cognitive barriers to imitation. “Strategic move is main”. One must keep in mind that in case of designing blue ocean strategy, never use competition as benchmark as it is all about discovering a new industry. For example, General Motors (GM) was an established player when they created blue ocean in Auto Industry. Incumbents often create blue ocean and usually within their core business. It is also created from red ocean where a company alters a boundary of an existing company or an industry.īlue ocean are not only about technology innovation, but is is very important to link tech to what buyer’s value.For instance: Ebay in online Auction Industry When companies can give rise to completely new industries.Majorly, blue ocean strategy can be created: ![]() Blue ocean also captures new demand for the market. It creates uncontested marketplace and make the competition irrelevant. This is the space that is free from the scope of competition as this is not yet discovered. Someone said it rightly “To find the pearls in life’s ocean, you have to venture out past the shore”.īlue ocean strategy denotes all the industries “not” in existence today, that is, the unknown market space. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |